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Investment Strategy

Building a Balanced Whisky Portfolio

January 10, 2025 • 10 min read

Building a Balanced Whisky Portfolio

Portfolio Construction Principles

A well-balanced whisky portfolio combines stability, growth, and diversification across distilleries, regions, and age statements.

The 60-30-10 Approach

60% Blue-Chip Bottles: Established distilleries with proven track records. Macallan, Bowmore, Springbank. These provide stability and consistent appreciation.

30% Emerging Opportunities: Japanese distilleries, Irish craft whisky, and new Scottish independent bottlers. Higher growth potential with moderate risk.

10% Speculative Holdings: Closed distilleries, experimental releases, and rare finds. High risk, exceptional upside potential.

Diversification Strategy

Don't put all your capital into a single distillery or region. Spread across Scotland (Highlands, Speyside, Islay), Japan, and select American or Irish releases.

Consider age statement distribution: mix 12-15 year bottles (more liquid) with 25+ year bottles (higher appreciation potential).

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